Aged MCA Leads vs. Intent Signals: What to Measure
Aged lists or intent-timed leads? The four numbers MCA agencies should track to compare any lead source fairly, and why timing moves them more than volume.
The blog.
blog /ˈblȯg/ noun
New entries for the broker’s lexicon: lead quality, intent data, sales-floor numbers and the terms of the trade, written for people who fund small businesses.
Latest posts
MCA Glossary: 14 Terms New Reps Should Know
A plain-English MCA glossary for new reps: factor rate, holdback, positions, stacking, UCC-1, ISO, paper grades and more, with the context brokers use them in.